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Marketing Opportunities
The Festival has a wide range of opportunities to suit all
types of organisation and budgets, reaching a diverse audience
groups.
The following is a list of marketing options, however if you
felt there was something specific we could help with we would
be happy to discuss tailored packages:
Advert in main Festival programme:
The Programme includes all the Festival events and information
on the participating companies.
24pp a4 80,000 print run mailed to 50,000 mailing list and
addresses throughout Aberdeen City and Shire
Published June 2010
Value: £1000 full page / £600 half page
Flyering opportunities:
1. At a range of Festival events during August, including
family concerts, bands, orchestral concerts. Typical audience
breakdown can be provided.
2. Included in the Festival Programme mail-out.
3. At Friends of the Festival AGM in April - attended by up
to 300 Aberdeen City/Shire based known youth arts supporters
4. Included in Friends Quarterly Newsletter - mailed to 300
Aberdeen City/Shire based known youth arts supporters
5. Specific mailing to Friends Mailing List (anytime)
Email:
1. Inclusion in monthly e-newsletter, mailed to over 800-opt
in addresses (click
here for archive)
2. Inclusion in the Festival blog which is fed through to
Facebook by RSS feeds.
Website:
Advert on our website
(minimum 40 unique visitors per day, increasing to 500 mid
July - August)
Value: dependent on date / page
Information to participants:
The Festival attracts up to 1000 international and Scottish
participants aged 12 - 26. Each participant receives an information
pack, and we can include your printed material / gifts in
these packs.
Email: andrew@aiyf.org
for further information.
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